There is definitely a “look at me” culture in American society today. I think that social media plays a major role in developing and continuing this viewpoint among Americans today. Think of all the reality shows where people are begging to be seen (Desperate Housewives, Toddlers & Tiaras, The Bachelor). All of these shows are about these people and their life. I think that young people watch these shows and think this is what they should aim for, being seen on television or by the public as some “important” person. E! News constantly shows the newest fashion statements and the hottest new trends, all things people can do to get seen.
I do not think this culture would of spread as fast if media was not prevalent in so many ways today and easily assessable. Most of the trends that society follows are set by celebrities; therefore I think this “look at me” culture originated with them and will remain with the public as long as celebrities are around.